So you’ve been taking photos for quite some time. You hoped to make it in the industry or build your own business and do photography full time. The problem is, you’re just a small-time photographer, competing with the big boys.
With so many “photographers” and would-be-photographers already out there, many with portfolios and Instagram accounts looking like professional art pieces, how can you compete? How can you stand-out?
Well, you just need to be different.
I know, it’s not as sexy or deep, and the word “duh” comes to mind, but it doesn’t mean I’m wrong either.
In this article, I’ll show you five (5) highly effective ways to improve your photography game, so you can be competitive and unique.
Again, not as original, but it’s still the best option you have when it comes to standing out from the crowd.
Do you like capturing weddings, portraits, newborns, or being in a studio?
Maybe you enjoy aerial photography (currently a growing niche, by the way) or commercial photography. Again, whatever it is, stick to it.
This is the best way to develop your brand to attract new fans/customers and keep current ones. Having your own brand also communicates who you are as a photographer and whether it’s something your future customers want to work with. There are different customers, just like there are different niches.
If you can’t decide which one to get into, I’ll create a future post detailing ways to do research and choose a niche that fits your own creative style and skills.
But until then, this is number one for a reason. It’s the most important tip I can give you and don’t even bother doing the rest if you don’t understand this tip.
One of the best and most effective ways to stand out from the crowd is to create your own unique style.
Now that’s easier said than done, right?
And what do I mean exactly?
Well, developing your own style can mean a multitude of things from creating your own color palette, to how you capture photographs, to what type of photographs to take.
If you take a look at a photographer’s account on Instagram, unless you’re already a popular public figure or celebrity, you’ll notice pages with the most followers and engagement have a consistent look to their “grids.”
Whether your photos are all black and white, have that “teal and orange” color palette, or utilize various perspectives, whatever it is, pick one and stick to it.
This leads me to my third tip…
I believe this is one of the many hurdles a photographer will experience throughout his/her career – not only from a stylistic choice but from a business aspect as well.
I admit that I too struggle with this sometimes. Creativity shouldn’t be confined in a box, which is not what I’m asking you to do, but sometimes, the inspiration is not there.
As an artist, we heavily rely on it, which is why they’ll be days you don’t feel like taking photos, or switch-up your style and try something new. Again, though, if you go this route you may do more harm than good.
Stylistically, if you choose to have a type of color palette, you need to stick to that same one throughout your portfolio and the way you edit photos.
Back to our Instagram example, if you’re a “teal and orange” type photographer, and then include black and white in your “grid,” your viewers will be confused. And if they’re not confused, they’ll just click next without following you or providing engagement.
If you can’t grab your viewers’ attention the first time, they’ll not come back the second time. You’ve already lost them and maybe potential customers.
There are many, and I mean many, photographers already out there. I’m not just talking about the professionals and experts, but anyone who’s captured photos with their cell phones are technically, photographers.
Although there are a lot of professionals and experts already out there as well, after all, schools and courses online create new photographers every day, their numbers doesn’t exceed the hobbyists.
So why get lost in such a large population of people? If you’re serious about your photography, don’t capture images just for fun or to kill time. Take it seriously by following my above tips and creating a business/brand out of it.
Speaking of the business side of things, this is not only one of the most effective ways to stand-out, but also to generate multiple streams of income as a photographer. The old adage applies: “Don’t put all your eggs in one basket.”
You’ve already decided to make photography a business and create your own brand, but you’re still competing with those who are already doing the same. Creating multiple media outlets will make you different from all others.
Create a YouTube account and share your knowledge or vlog about photography, just like what I’m currently doing. Create a blog and do the same. Teach photography on outlets like Skillshare and Udemy. Submit your photos to stock sites like Shutterstock, Getty Images, and Unsplash. Just to name a few.
The point is if you’re everywhere, not only will you gain more attention, but you’ll secure more followers and eventually more clients/customers. Not to mention, it’s the best option to sustain your business, just in case one of your income streams go under someday.
Being different in an already saturated market like photography is definitely not easy, but necessary. There’s so much competition, so many photographers that even those with a cell phone can capture their own photos instead of hiring YOU.
I’m sure you have so much to give and your services are top-notch. Not to mention, you’re already a great photographer. But what’s the point if no one knows who you are and where they can find you?
Nevertheless, if you follow my above tips, you’ll be one step closer to becoming a unique photographer.
Hi there and welcome to my blog. I love taking photos and sharing them with others. If you want to download my free stock photos, visit: Pixrly.com
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